Welcome to The Simple Routine.

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I'm Tina—an artisan deeply connected to nature and committed to sustainability. The Simple Routine is more than a business; it's a reflection of my values: respect for the planet and care for the skin.

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I create handcrafted vegan soaps using 100% natural, plant-based ingredients. ETHICAL BARE, each bar is free from additives, parabens, fragrances, dyes, and cruelty. Our glycerin and packaging are proudly made in the USA. Every product is designed with intention—infused with essential oils, ethically sourced, and packaged sustainably. From the plant to your hands, our soaps embody simplicity, honesty, and environmental responsibility.

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At The Simple Routine, our love for nature is matched by our respect for science. We honor both tradition and innovation, avoiding all-or-nothing thinking.

We embrace both traditional wisdom and clinically tested innovation. While our handcrafted soaps are rooted in simplicity and sustainability, we also recognize the value of laboratory-proven products. Many trusted brands, built on natural ingredients and scientific rigor, have brought us time-saving solutions and contributed to our mental, physical, and aesthetic longevity.

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That’s why we offer a curated selection of high-quality products from trusted brands. We believe in balance—honoring nature while embracing science. Our collection includes not only our handmade soaps, but also carefully chosen items from companies that share our values and have earned their place through clinical research, ethical sourcing, and proven results.

At The Simple Routine, our philosophy is clear: nourish your skin, protect the earth, and celebrate the beauty of natural living—with intention, integrity, and respect for both nature and science, and life.

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Tina